Snap Partners With Nvidia, AWS and Salesforce in Enterprise Push for AR Glasses
The company is targeting business customers with its $2,000 Specs augmented reality glasses through new technology partnerships.
Snap is partnering with Nvidia, Amazon Web Services and Salesforce as part of a new enterprise sales push centered on its Specs augmented reality glasses, according to CNBC.
The Specs, which carry a price tag of $2,000, are being positioned by Snap for business use cases as the company looks to expand beyond its consumer-focused Snapchat platform, CNBC reported.
The partnerships with Nvidia, AWS and Salesforce are intended to support Snap's effort to bring augmented reality hardware into enterprise settings, according to the report.
Details of the specific terms of the partnerships and how each company will be involved were not disclosed in the available reporting.
Snap has previously focused much of its augmented reality efforts on consumer applications tied to its Snapchat app, but the move signals an attempt to diversify revenue streams by targeting corporate customers, according to CNBC.
Sources
- Snap tries to bring AR glasses to enterprise market, partnering with Nvidia, AWS and Salesforce — CNBC — Top News
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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