October Prime Day Brings Discounts on MacBooks, iPads and Apple Watches

Amazon's October Big Deal Days sale is underway, bringing discounts across a range of Apple products including laptops, tablets, headphones, desktops and accessories.

Some of the deals are limited to Amazon Prime members, while other retailers have been matching or beating Amazon's prices on comparable items during the sale window. The event is scheduled to run through the following night, giving shoppers a limited period to take advantage of the discounts.

What's on offer

The sale spans much of Apple's product lineup, with reported discounts touching MacBooks, iPads and Apple Watches alongside accessories such as headphones. The breadth of the markdowns reflects a broader pattern in recent years of major retailers using October sales events to compete with Amazon's seasonal promotions, often matching prices on popular electronics.

Shoppers considering a purchase during the event may find it worthwhile to compare prices across retailers, since competing stores have periodically undercut or matched Amazon's listed prices on the same devices during the sale period.

Further updates on pricing are expected as the sale period continues toward its close.