Bluesky Plans to Let Users Claim Their Own Domains on the Open Web

Social network Bluesky has outlined plans to let users claim their own domains on the open web as part of its handle system, though the company says the full rollout will take between 18 and 24 months to complete.

Bluesky's handle system already allows some users to adopt custom domains instead of the platform's default naming convention, but the company's latest plans point toward a broader effort to make domain-based identity more accessible and more deeply integrated into how users are identified across the decentralised protocol underlying the platform.

A longer timeline than some users may expect

Among the features users have anticipated is a shortened version of the platform's own "bsky" handle format, but the company has made clear that this particular convenience will not arrive quickly, given the extended timeline cited for the broader domain rollout.

The plan reflects Bluesky's continued emphasis on decentralisation, built on the AT Protocol, which is designed to let users carry their identity and data across different applications rather than being locked into a single platform. Allowing easier access to personal domains fits into that broader goal, giving users greater control over their online identity independent of any single company's infrastructure.

No specific date has been set for when the domain features will begin rolling out to the wider user base, and Bluesky has not detailed the technical or verification steps users will need to complete to claim a domain once the feature becomes available.