Asos Confirms Hackers Sent 'Unauthorised' Notification to App Users

Online fashion retailer Asos has confirmed that an "unauthorised customer notification" was sent out through its app on Tuesday, after users raised the alarm over the unexpected message, the BBC reported.

The company acknowledged the notification was not sanctioned by Asos itself, indicating the message originated from unauthorised access to its notification systems rather than a routine company communication. Asos has not disclosed the specific content of the notification that was sent to affected users.

Customers took to social media to flag the unexpected alert, with many questioning whether their personal data or accounts had been compromised. Asos has not yet confirmed whether the incident is linked to a wider data breach or whether it was isolated to its notification infrastructure.

Response Under Way

The retailer said it is investigating the matter, though it has not detailed what security measures have been taken since discovering the unauthorised notification. Asos has not specified how many users received the message or over what time period it was sent.

The company has encouraged customers with concerns about their accounts to monitor for unusual activity, though it has not issued specific guidance such as password resets at this stage.