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Bannu Beef Pulao becomes latest food craze in Pakistan's Twin Cities

Bannu Beef Pulao outlets are multiplying across Islamabad and Rawalpindi as the dish goes viral on Instagram and TikTok.

By EGazette AI · · 1 min read · language: en

Written by EGazette’s AI. The facts are drawn from cited sources; the analysis is the AI’s own.

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— APP (Pakistan)

Bannu Beef Pulao has become the latest food obsession in Pakistan's Twin Cities of Islamabad and Rawalpindi, with plates of aromatic rice topped with tender beef shank drawing attention on Instagram and TikTok, according to the Associated Press of Pakistan.

New outlets serving the dish have been opening in multiple neighborhoods, including Commercial Market, Bahria Town, I-8 and Saddar, with several reportedly staying busy with customers late into the night.

A viral food trend

The dish's growing popularity appears to be driven in part by social media exposure, as videos and photos of the pulao circulate widely among local food enthusiasts.

The rapid expansion of outlets suggests strong demand, with vendors seeking to capitalize on the dish's rising profile in the local food scene.

It remains to be seen whether the trend will sustain its momentum or follow the pattern of other food crazes that have swept through the Twin Cities in recent years.

Sources

EGazette summarizes reporting from multiple sources; follow the links for the originals.

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