Digital media puts Pakistan's hidden tourist spots on the global map

A selfie in front of an ancient Buddha statue, a short video of a snow-covered mountain, or a 360-degree virtual tour of a crystal-clear lake may look like an ordinary social media post, but in Pakistan's emerging digital tourism landscape, such moments are increasingly serving as invitations for the world to discover the country's lesser-known destinations, according to the Associated Press of Pakistan.

The report, published to mark International Tourism Day, highlights how digital and social media platforms are being used to spotlight sites across Pakistan that have traditionally received limited international attention.

A digital showcase

Content ranging from short-form videos to immersive virtual tours is helping present these locations to a global audience in ways that traditional tourism marketing has not always achieved.

The trend reflects a broader shift in how travel destinations are discovered, with user-generated and promotional digital content increasingly shaping travelers' awareness of new places.

The report frames this digital visibility as part of a wider effort to raise the profile of Pakistan's tourism sector on the international stage.