Amazon's Account Settings Reveal What the Company Infers From Shopping Data
Users can check what Amazon's algorithms have inferred about their shopping habits and personal traits through an 'About You' settings menu, after one user's findings went viral.
Written by EGazette’s AI. The facts are drawn from cited sources; the analysis is the AI’s own.
Amazon collects data about users' shopping history to generate personalized product recommendations, and users can review what the company has inferred about them through a dedicated settings menu, according to a report from The Verge.
The feature, which shows users some of the characteristics Amazon's systems have inferred from their shopping behavior, drew wider attention after one user's findings about her own account went viral on the social platform Threads.
The report does not detail the full range of categories Amazon's systems can infer, but notes that the settings menu allows users to see some of this inferred information directly.
The viral attention highlights broader public interest in understanding how retail platforms use shopping data to build profiles of individual customers.
Sources
EGazette summarizes reporting from multiple sources; follow the links for the originals.
Comments
Loading comments…
Related articles
Prime Big Deal Days: best discounts on day two from Apple, Sony, Google and more
Amazon's two-day sale event runs until 3AM ET Thursday, with fresh discounts emerging as earlier offers expire.
Ring unveils first smart lock with a hand-crank backup for dead batteries
Amazon-owned Ring is entering the smart lock market with a device meant to solve the common problem of being locked out when the battery runs dry.
Amazon discounts last-generation Kindle Paperwhite by 30 percent
Amazon has cut the price of its previous-generation Kindle Paperwhite by 30 percent, a model that trails the newest version mainly in book-opening speed and a slightly thicker aluminum body.
Amazon Disables Alexa Voice Control Over Aux-In Playback on Older Echo Speakers
Amazon has quietly removed Alexa's ability to play or pause audio from devices connected through the 3.5mm auxiliary input on older Echo speakers.
Emmy Awards to Leave Broadcast TV for Prime Video Starting in 2027
A six-year deal will make the television honors a streaming-exclusive event, available free worldwide on Amazon's platform.
Amazon Wins Global Rights to Stream the Emmys in Six-Year Deal
The awards show is leaving traditional US broadcast networks in favor of live, worldwide streaming on Prime Video.