Why the American giant Nike is no longer a dream
Falling turnover, falling shares and losing market share in China are weakening the world's number one sports equipment company.
Nike remains the world's leading sports equipment manufacturer, but the American brand is going through a difficult period, marked by several negative financial signals.
The group is facing a drop in its turnover as well as a fall in its share price on the stock market. It is also facing a loss of market share in China, one of its strategic markets, where local competition has increased in recent years.
At the same time, new competitors, including emerging brands in the sportswear and urban fashion segments, are gaining power and eating away at some of Nike's traditionally loyal customer base.
Faced with this situation, the sneaker giant must now rediscover the innovation and desirability that have made its historic success, in an increasingly competitive global sports equipment market.
Precise details of the group's financial results for the period in question were not disclosed in the announcement.
Sources
- Pourquoi le géant américain Nike ne fait plus rêver — RFI — Français
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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