Google Tests Letting Gemini AI Call Businesses on Users' Behalf

Google is testing a new feature that would let its Gemini artificial intelligence assistant place phone calls to businesses on behalf of users, according to the company.

The AI-calling capability is designed to handle tasks such as contacting a business directly rather than requiring the user to make the call themselves. Google says the feature will initially be limited to owners of its Pixel 11 smartphone in the United States who pay for a Gemini subscription, according to reporting by TechCrunch.

The move reflects a broader push by Google to expand Gemini's capabilities beyond text-based tasks and into real-world actions carried out on a user's behalf. Voice-based AI agents capable of interacting with third parties, such as businesses, represent one of the more ambitious applications of generative AI technology currently being explored by major technology companies.

By limiting the initial rollout to Pixel 11 owners with a paid Gemini subscription, Google appears to be treating the feature as an early-stage test rather than a broad consumer launch. Restricting a new AI capability to a specific device and subscription tier is a common approach for technology companies introducing experimental features, allowing them to gather user feedback and monitor performance before any wider release.

Google has not detailed a timeline for expanding the feature beyond its initial US, Pixel-11-only availability, nor has it specified which types of businesses or calls the feature will support at launch.

The company's Gemini assistant has been positioned as a central part of its broader AI strategy across its Pixel hardware lineup and other products.