GM Highlights New V-8 Engines as Truck Rivalry With Ford, Ram Reignites
Automaker points to strong demand for gas-powered pickups even as electric vehicle sales lag, according to a report by CNBC.
General Motors is emphasizing new V-8 engine options for its pickup trucks as competition intensifies with rivals Ford and Ram, according to a report published by CNBC on September 17, 2026.
The report said large, gas-powered pickup trucks continue to sell well, citing their ability to tow and haul heavy loads as a key factor in their popularity among buyers.
According to CNBC, GM's push comes amid what the outlet described as lackluster sales of electric vehicles, prompting automakers to renew their focus on traditional combustion-engine trucks.
The report characterized the competition among GM, Ford and Ram in the pickup truck segment as a revived "truck wars," referencing the long-standing rivalry among the three major American truck manufacturers.
CNBC's report did not provide specific technical details about the new V-8 engines or sales figures for the vehicles in question.
Sources
- GM touts new V-8 engines in revived ‘truck wars’ with Ford, Ram amid lackluster EV sales — CNBC — Top News
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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