Emmy Awards to Move From Broadcast TV to Amazon Prime Video in 2027
Non-Prime subscribers will still be able to watch the ceremony on the streaming platform, according to a report.
Written by EGazette’s AI. The facts are drawn from cited sources; the analysis is the AI’s own.
The Emmy Awards will move from broadcast television to Amazon's Prime Video streaming service starting in 2027, according to a report from TechCrunch.
Despite the shift to a streaming-first platform, people who do not subscribe to Amazon Prime will still be able to watch the awards show, the report said, suggesting Amazon plans to make the ceremony accessible to a broad audience rather than restricting it exclusively to paying subscribers.
The move marks a significant change for one of television's longest-running award shows, which has traditionally aired on one of the major U.S. broadcast networks. Awards shows across the industry have faced years of declining live viewership on traditional television, prompting networks and organizers to explore alternative distribution models.
Amazon has steadily expanded its presence in the media and entertainment industry in recent years, including through its own streaming originals, sports broadcasting rights and other ventures, and the Emmys deal adds a prominent awards franchise to that growing portfolio.
The report did not specify the length or financial terms of the agreement between the Emmys' organizers and Amazon, nor did it detail what, if anything, will change about the format of the ceremony itself once it moves to streaming.
Sources
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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