Ballon d'Or: PSG focus its campaign on Dembélé and Kvaratskhelia, Ruiz relegated to the background
After a second consecutive Champions League, the Parisian club has tightened its support around two candidates for football's most prestigious individual award.
After winning a second consecutive Champions League, Paris Saint-Germain believes that one of its players deserves to win the Ballon d'Or, according to Le Monde. However, the club has tightened its campaign around two candidates.
While PSG had initially put forward the candidacies of Fabian Ruiz, Ousmane Dembélé and Khvicha Kvaratskhelia, the club's communication is now focused on the last two, de facto relegating Ruiz to the background in this race.
An assumed communication strategy
This refocusing reflects the club's desire to maximise the chances of seeing one of its players distinguished, by avoiding dispersing support between several candidates. Dembélé and Kvaratskhelia, both decisive during the club's European journey, appear to be the most competitive profiles for the trophy.
The Champions League title is a strong argument for the Parisian leaders, who hope to see this collective performance translate into individual recognition for one of their players.
The winner of the Ballon d'Or is to be chosen in a ceremony whose date was not specified in the article.
Sources
- Pour le Ballon d’or, le PSG mise sur Dembélé et Kvaratskhelia et relègue Ruiz sur le banc — Le Monde — Une
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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