McDonald's Joins Walmart and Amazon in Building Advertising Business
The fast-food chain is launching its own media network, following retail giants into the advertising space.
The fast-food chain is launching its own media network, following retail giants into the advertising space.
McDonald's unveiled a new growth strategy, McDonald's NEXT, that includes significant spending on restaurant upgrades and employee training.

McDonald's is piloting third-party ads on digital drive-thru menu boards at a limited number of company-owned restaurants, according to a Bloomberg report.
Andrii Sybiha responded to a Russian strike on a logistics facility serving McDonald's in Ukraine, saying Moscow wants the whole world to pay for its aggression.

Chris Kempczinski said he expects elevated inflation and soft customer traffic to continue weighing on the restaurant industry.

Several US-listed stocks saw significant midday price swings, according to CNBC.

The fast-food giant's new growth strategy, called McDonald's NEXT, includes significant investment in refurbishing its restaurants.

The fast food giant aims to grow its share of the global chicken market as rising beef costs squeeze profits and younger diners favor chicken.

McDonald's CEO Chris Kempczinski says he expects continued high inflation and flat customer traffic to keep weighing on the restaurant industry.