YouTube's new 'Short Series' feature brings episodic viewing to Shorts
The tool, unveiled at Made on YouTube, lets creators organize their Shorts into TV-style seasons and episodes.
YouTube has introduced a new feature called "Shorts Series" that lets creators organize their short-form videos into TV-style seasons and episodes, according to a report from TechCrunch.
The tool was announced at YouTube's Made on YouTube event and is aimed at bringing a more structured, episodic viewing experience to Shorts, the platform's short-form video format that competes with TikTok and Instagram Reels.
The move comes as microdrama apps, which specialize in serialized short-form storytelling, have gained traction with audiences, suggesting an appetite for episodic content in short video formats. TechCrunch's report characterized the announcement as a sign that YouTube believes episodic short-form storytelling will continue to grow and that the format has a place within Shorts specifically.
By allowing creators to group Shorts into seasons and episodes, YouTube aims to encourage viewers to return for subsequent installments of a series, potentially increasing watch time and viewer retention compared with standalone short videos.
The feature adds to a growing list of tools YouTube has rolled out for Shorts creators as the company continues to invest in the short-form format alongside its traditional long-form video business.
Sources
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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