YouTube expands video shopping with AI-powered 'Ask YouTube' feature
The new AI tool is designed to help viewers compare products while shopping through the platform's video content.
YouTube has introduced an AI-powered feature called "Ask YouTube" aimed at expanding its video shopping capabilities, according to TechCrunch.
The feature is designed to help users compare products as they browse and shop through video content on the platform, building on YouTube's broader push into e-commerce and shoppable video formats in recent years.
YouTube, owned by Google parent Alphabet, has increasingly integrated shopping tools directly into its video platform, allowing creators and brands to tag products in videos and enabling viewers to make purchases without leaving the app. The addition of AI-driven comparison tools represents a further step in that strategy, aiming to make the shopping experience more interactive and personalized.
The move comes as major platforms across the technology industry race to embed generative AI features into consumer-facing products, from search and recommendations to commerce, as companies look for new ways to drive engagement and monetization.
TechCrunch's report did not specify a rollout timeline or which markets would receive the feature first.
Sources
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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