What to Do After Receiving an 'Asos Hacked' Message

Online fashion retailer Asos has urged customers who received a message claiming the company had been hacked not to engage with it, describing the notification as unauthorised.

The company said it would provide further information as the situation develops, without confirming the specific nature or scope of any security incident behind the message.

What customers should do

In cases where customers receive unexpected notifications claiming a company has suffered a data breach, security experts generally advise against clicking on links or providing personal information in response, since such messages can themselves be part of a scam designed to extract sensitive data. Verifying any claim directly through a company's official channels, rather than responding to the message itself, is typically recommended.

Asos has not detailed what prompted the unauthorised notification or whether it has identified the source. Customers concerned about the security of their accounts may wish to monitor their accounts for unusual activity and consider updating passwords as a precaution, while awaiting further updates from the company.

The retailer said additional information would be shared as its investigation into the matter continues.