Researcher Calls for Targeting Decision-Makers in Fight Against Greenwashing
In an opinion piece published by Le Monde, management science researcher Ouiam Kaddouri argues that new European rules against greenwashing focus on consumers without tackling the actual decision-making centers within companies.
In an opinion piece published on September 8 by Le Monde, management science researcher Ouiam Kaddouri analyzes new European Union rules designed to combat greenwashing. According to her, these rules primarily aim to strengthen consumer autonomy in the context of ecological transition.
Ouiam Kaddouri maintains, however, that this regulatory framework does not address those who actually make decisions within companies. According to the researcher, the next step in combating greenwashing must necessarily include reflection on the role of economic decision-makers.
The opinion piece thus highlights a gap between the stated objective of consumer protection and where, according to the author, the decisive levers for action lie regarding companies' environmental communications.
This analysis is part of a broader debate on the effectiveness of European environmental regulation mechanisms, as the European Union has multiplied in recent years texts aimed at regulating companies' environmental claims.
Sources
- « La prochaine étape antigreenwashing ne pourra faire l’économie d’une réflexion sur les décideurs » — Le Monde — Une
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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