Survey: Most Czechs Worry About AI-Generated Fraud, Back Labeling Rules

A new survey has found that more than three-quarters of people in the Czech Republic are concerned about fraud carried out using artificial intelligence, according to a report highlighting growing public unease over the technology's misuse.

The survey found strong support among respondents for requiring that AI-generated content be clearly labeled, so that audiences can distinguish synthetic material from content produced without the technology's help. Many respondents also said they favored teaching children how to use AI tools safely, reflecting concern about young people's exposure to manipulated or fabricated content online.

The findings point to a broader trend seen across Europe, where the rapid spread of generative AI tools has raised questions about how to protect consumers from scams, deepfakes and other forms of AI-enabled deception. Fraud schemes that rely on AI-generated voices, images or text have become a growing concern for regulators and the public alike as the technology becomes more accessible and more convincing.

Calls for labeling requirements have gained traction in a number of countries, with supporters arguing that clear disclosure helps maintain public trust in digital content. Education advocates have likewise pushed for AI literacy programs in schools, arguing that children need guidance on recognizing manipulated material and using AI responsibly.

The report did not specify when the survey was conducted or how many people were polled, but its findings align with similar surveys elsewhere in Europe that have found rising public anxiety about AI misuse alongside growing use of the technology in daily life.