Stephen Curry Says Li-Ning Signature Shoe Will Launch Early Next Year
The Golden State Warriors star, who signed a long-term deal with the Chinese brand in June, said his first signature shoe under the partnership is set to debut in early 2027.
Golden State Warriors guard Stephen Curry said his signature basketball shoe with Chinese sportswear brand Li-Ning is expected to debut in early 2027, according to CNBC.
Curry announced in June that he had signed a long-term partnership with Li-Ning, ending his prior association with Under Armour, under which he had built a signature shoe line.
Details about the design, pricing or marketing plans for the new Li-Ning signature shoe were not disclosed in the report.
Li-Ning is one of China's largest sportswear companies and has previously signed endorsement deals with other NBA players as it seeks to expand its international profile.
CNBC reported the timeline for the shoe's launch based on comments from Curry, though further specifics on the announcement were not immediately available.
Sources
- Stephen Curry says his Li-Ning signature shoe will debut early next year — CNBC — Top News
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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