Scammers target children on Roblox with fake 'free Robux' links

A scam targeting children who play the online game Roblox is stealing in-game currency and personal information by luring young players with promises of free "Robux," the game's virtual currency, according to a report highlighting the growing problem.

The scheme typically begins with a message or video, often posted on platforms such as YouTube, promising players extra Robux if they click through to a linked website. The linked page is designed to closely resemble Roblox's own login page, prompting the child to enter their username and password. Once scammers obtain those credentials, they can access the account, drain any Robux balance and harvest whatever personal data is attached to the profile.

Parents frequently only discover the fraud after the fact, when a child reports that their accumulated currency has disappeared despite no unusual activity being visible to them beforehand. Because the fake sites are built to mimic the real login flow almost exactly, most young users have no way of recognising that anything is wrong until after they have handed over their details.

Robux, which players use to buy in-game items, avatar customisations and access to certain experiences within Roblox, can represent real money spent by families, making its theft a direct financial loss as well as a data-security concern. Millions of children play Roblox worldwide, and the platform's scale has made it a persistent target for this kind of credential-phishing scheme.

Online safety advocates generally recommend that parents talk to children about never entering their Roblox password on any site reached through a link in a video or chat message, enabling two-factor authentication where available, and reporting suspicious offers of free currency directly to Roblox rather than acting on them.