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Review Urged After Blood-Spattered Shirt Ads Appeared Alongside Domestic Violence Coverage in Australia

Advocates are calling for a review after advertisements for faux-bloodstained shirts ran alongside news articles about family violence in Australia.

· 1 min read · language: en
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— The Guardian — World

Advocates for victim-survivors of domestic violence are urging a review of advertising practices after news articles about family violence in Australia inadvertently ran alongside advertisements for faux-bloodstained shirts reading "problem solved."

An expert warned that the gruesome ads embedded within stories about family violence risk making light of the violence and could distress victim-survivors who encounter them.

The issue comes as Australia grapples with a surge in family and domestic violence incidents. Three women were allegedly murdered in unrelated incidents over the weekend, and police allege a mother stabbed her three children in a separate incident, according to the reported coverage.

The juxtaposition of the advertisements with sensitive news coverage has prompted calls for publishers to review how automated ad placement systems interact with articles on violent or traumatic subjects, to avoid similar incidents in the future.

Sources

EGazette summarizes reporting from multiple sources; follow the links for the originals.

Also available in: AR

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