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Retailers Race to Build AI Agents as ChatGPT Reshapes Online Visibility

Brands are developing their own artificial intelligence tools to avoid being bypassed by major tech platforms, Le Monde reported.

· 1 dk okuma · dil: fr
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Le Monde — Une

Retailers are racing to develop their own artificial intelligence agents to avoid being sidelined by large technology companies, according to Le Monde.

The effort is aimed at improving brands' visibility on AI-powered search engines as tools like ChatGPT change how consumers find products online, Le Monde reported.

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