Report: M&S links up with Sephora to lure younger shoppers

The Guardian — World has reported on “Report: M&S links up with Sephora to lure younger shoppers,” presenting it as the central development in the source material available for this brief.

Beauty specialist is expected to open branded areas in 100 Marks & Spencer stores and is expected to sell its products on chain’s website Marks & Spencer is has signed a agreement with Sephora to open areas under the beauty brand’s name within its stores, in its latest tactic to attract younger shoppers. The report also notes that The French retailer is set to launch branded areas staffed by Sephora employees in 100 M&S stores and sell through the British retailer’s website in spring next year.

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