People in the UK are more interested in oral health than ever - and you can now buy prebiotic toothpastes and brushes that cost up to £600

A report from The Guardian — Business focuses on “People in the UK are more interested in oral health than ever - and you can now buy prebiotic toothpastes and brushes that cost up to £600” and sets out the main development contained in the supplied source material.

The available account reports that people in the UK are more interested in oral health than ever - and you can now buy prebiotic toothpastes and brushes that cost up to £600. The report also notes that Yet we remain in the midst of a serious dental crisis A December 1969 report from the consumer magazine Which? explored a relatively new gadget that, it predicted, many people would be giving as Christmas presents: the electric toothbrush. For those who hadn’t yet seen one, the magazine described it as “not that much different in principle from an ordinary brush – you have a stick with a brush on the end. The difference is that an electric one moves the brush head for you”. Progress indeed. Nearly six decades on, electric toothbrushes can do a lot more than merely jiggle, offering multiple speeds and movement sensors for real-time tracking of where you’ve brushed – some even promise gum-massage or tongue-cleaning modes. Prices range from about £25 for a basic Oral B model to £599.99 for a Philips Sonicare model that gives “smart coverage feedback”. The latest super-toothbrush – a mere £419.99 – features a camera and a built-in water jet to clean between teeth, using AI to identify gaps. Created by Dyson, it’s still, essentially, a stick with a brush on the end (although there is another toothbrush on the market that’s shaped like a mouthguard, with individual brushes, that claims to clean your teeth in 20 seconds).

Any statements, estimates or characterisations remain attributed to the people or organisations identified by the source. The excerpt alone does not provide a complete documentary record or necessarily include responses from every party involved.

Official statements or subsequent reporting may add context as the story develops. For now, this account is confined to information directly supported by the provided headline and excerpt.