Oppenheimer Says AI Search Tools Could Boost Etsy Sales
Analysts at the investment bank say growing use of AI-powered search may help shoppers discover more products on the online marketplace, according to a CNBC report.
Etsy could see an increase in sales as more consumers use artificial intelligence-powered search tools to discover products listed on its online marketplace, according to analysts at Oppenheimer, as reported by CNBC.
The investment bank said the rise of AI search technology is likely to help surface items sold by Etsy vendors to a wider pool of potential buyers, according to the report.
CNBC did not detail specific sales projections, price targets, or a ratings change associated with the Oppenheimer note in the excerpt reviewed.
Etsy operates an e-commerce platform that connects buyers with independent sellers of handmade, vintage, and craft goods. The company has faced scrutiny in recent years over slowing growth in an increasingly competitive online retail environment.
Further details of Oppenheimer's analysis, including the scope of the projected sales impact and any accompanying financial targets, were not immediately available beyond the CNBC report.
Sources
- AI search will boost online marketplace stock, Oppenheimer says — CNBC — Top News
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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