Netflix Content Chief Bela Bajaria Signals Openness to International NFL Game Package
Netflix's top content executive says the streamer would consider international NFL rights as part of its evolving live sports strategy.
Netflix content chief Bela Bajaria said the streaming service would be open to acquiring a package of international National Football League games, according to a report by CNBC published Sept. 17.
Bajaria's comments came as she outlined Netflix's broader strategy around live event programming, an area the company has increasingly invested in as it looks to expand its offerings beyond scripted series and films.
According to the report, Bajaria indicated that Netflix's interest in an international NFL package would depend on such rights becoming available when the league renegotiates its media rights agreements.
The NFL periodically revisits its media rights deals with broadcasters and streaming platforms, and such negotiations have in recent years opened opportunities for technology and streaming companies to enter the live sports broadcasting space.
CNBC did not specify a timeline for when the NFL might renegotiate its international rights agreements or provide further details on the scope of a potential package Netflix might pursue.
Netflix has in recent years moved into live sports and event programming, though the company has traditionally been known primarily for on-demand streaming content.
Sources
- Netflix content chief Bela Bajaria defines event strategy as streamer eyes more live sports — CNBC — Top News
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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