NASCAR CEO Says Media Strategy, 'Days of Thunder 2' Could Boost International Growth

NASCAR CEO Steve O'Donnell said the organization's media strategy and an upcoming film sequel could help raise the sport's profile and expand its audience, according to a report by CNBC.

O'Donnell said the release of "Days of Thunder 2" is expected to contribute to greater brand awareness for NASCAR, according to the report.

The CNBC report also noted that O'Donnell addressed growth opportunities for the racing series, including the possibility of international expansion, though specific plans or timelines were not detailed in the available report.

NASCAR has sought in recent years to broaden its fan base beyond its traditional core audience in the United States, according to the report.

Further details on the scope of any international plans or the timeline for the film's release were not immediately available.