Liverpool Announce Five-Year Shirt Sponsorship Deal With Turkish Airlines
The Premier League club said the agreement, reported to exceed $405 million, ranks among the most lucrative shirt sponsorships in English football.

Liverpool Football Club has announced a five-year shirt sponsorship agreement with Turkish Airlines, according to a report by Al Jazeera.
The deal is reportedly worth more than $405 million, a figure that would place it among the most lucrative shirt sponsorship agreements in the Premier League, Al Jazeera reported.
Details on the specific terms of the agreement, including when it will take effect and how the sponsorship will be displayed, were not fully outlined in the available report.
Shirt sponsorship deals have become an increasingly significant revenue source for top-flight English clubs, with several Premier League teams securing multi-year agreements worth hundreds of millions of dollars in recent seasons.
Neither Liverpool nor Turkish Airlines has released additional financial or contractual details beyond what was reported.
Sources
- Liverpool announce five-year shirt sponsorship deal with Turkish Airlines — Al Jazeera — All
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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