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Kylian Mbappé Ends Two-Decade Nike Partnership, Signs With On

The French soccer star's move marks the Swiss footwear brand's first-ever sponsorship deal with a soccer player.

· 2 min read · language: en
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CNBC — Top News

Kylian Mbappé, the French soccer star currently playing for Real Madrid, has ended his long-standing partnership with Nike and signed a new sponsorship agreement with the Swiss athletic brand On, according to CNBC.

Mbappé had been affiliated with Nike for roughly two decades, a relationship that spanned much of his rise from a young prospect to one of the world's most recognizable soccer players. The exact terms and length of the new agreement with On were not disclosed.

The deal represents a significant move for On, which has built its reputation primarily in running and other athletic footwear categories. According to CNBC, the agreement with Mbappé is the first sponsorship deal On has made with a soccer player, signaling the company's ambition to expand its presence in the global soccer market.

Neither Nike nor On have publicly detailed the reasons behind the change in sponsorship, and further specifics about the partnership's financial terms or duration have not been made available.

Mbappé, who has won major honors in both club and international competition, remains one of the most marketable athletes in global sports, making his choice of footwear and apparel sponsor closely watched within the sports business industry.

Sources

EGazette summarizes reporting from multiple sources; follow the links for the originals.

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