Imax a 'Must' for Movie Theaters, Making the Stock a Buy, Morgan Stanley Says
Morgan Stanley says growing demand for Imax films at movie theaters should give the company's stock a significant boost.
Imax films have become increasingly in demand at movie theaters, a trend that should give the company's stock a significant boost, according to Morgan Stanley.
The investment bank's analysts framed Imax as effectively a must-have offering for movie theaters seeking to draw audiences, citing rising demand for the large-format film experience.
The rating reflects a broader trend in the movie theater industry, where premium formats such as Imax have increasingly been used by theater chains to differentiate their offerings and boost ticket revenue amid ongoing competition from streaming services.
Morgan Stanley's bullish view on Imax comes as the company continues to expand its footprint of large-format screens in theaters worldwide, partnering with major theater chains to install its proprietary projection and sound systems.
Specific price targets, ratings details, or the timeframe for Morgan Stanley's outlook on Imax stock were not detailed in the available summary.
Sources
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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