Half of Premier League Clubs Could Lose Gambling Sponsors Under UK Government Plan
A government consultation on banning sponsorship deals with gambling firms not licensed in the UK could cost clubs tens of millions of pounds, according to The Guardian.
Half of the Premier League's 20 clubs have sponsorship or advertising agreements with gambling companies that are not licensed in the United Kingdom, according to The Guardian. These deals could become illegal under proposals being developed by the UK government.
An eight-week public consultation on banning sponsorship from unlicensed gambling operators is due to close on Wednesday, the report said. The proposal has set licensed operators such as Ladbrokes and William Hill against the Premier League in a dispute that could cost affected clubs tens of millions of pounds, according to the report.
The Guardian reported that around ten Premier League clubs could lose significant sponsorship revenue next year if the ban is implemented as currently proposed.
The report also noted that the owner of Ladbrokes has highlighted the prime minister's position as a supporter of Everton Football Club in the context of the debate, though further details of that argument were not specified in the available reporting.
The consultation forms part of a broader government review of gambling advertising and sponsorship rules affecting UK sport. Further details on the government's final decision are expected once the consultation period concludes.
Sources
- Half of Premier League clubs face losing lucrative sponsors if unlicensed gambling firms banned — The Guardian — Business
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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