Google trials shopping from Walmart-owned Flipkart through Gemini and AI Mode in India

Google is testing a feature that allows users in India to buy products from Flipkart, the e-commerce platform majority-owned by Walmart, directly through its Gemini AI assistant and AI Mode search feature, according to a report from TechCrunch.

The test is currently limited in scope, covering a select range of products and a restricted set of users, the report said. Google is reportedly planning a broader rollout of the feature later in October, though further details on which product categories or how many users will eventually have access were not specified.

The move would position Google's AI tools as a more direct channel for online shopping in India, one of the world's largest e-commerce markets, where Flipkart competes closely with Amazon and other retailers for market share.

Integrating shopping capability into conversational AI assistants reflects a broader industry trend of technology companies experimenting with AI-driven commerce, as firms look for ways to make AI tools more directly useful in everyday transactions rather than purely for search or information retrieval.

Neither Google nor Flipkart has publicly detailed the commercial terms of the arrangement, and it remains unclear whether the feature will expand beyond India to other markets.