Female Athletes Criticize Sydney Sweeney's Viral Sports Gambling Advertisement
Olympic champions and other athletes say a Novig betting campaign featuring the actress reduces women's sports to sexualized imagery, according to a report by Anadolu Agency.
A group of female athletes, including Olympic champions, has criticized a viral advertising campaign for sports betting platform Novig that features actress Sydney Sweeney, according to a report published by Anadolu Agency.
The athletes said the campaign reduces women's sports to sexualized imagery, the report said, though specific names and detailed quotations from the athletes were not included in the available excerpt of the report.
The advertisement, which has drawn wide attention online, has become the center of a debate over how women in sports are portrayed in commercial marketing, according to the Anadolu Agency report.
Details regarding the specific content of the Novig campaign, the identities of the athletes who spoke out, and any response from Novig or Sweeney's representatives were not immediately available.
This report is based on information provided by Anadolu Agency. Further details may emerge as the story develops.
Sources
- Female athletes hit back at Sydney Sweeney’s viral sports gambling ad — Anadolu Agency (Turkey)
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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