Disney+ and Hulu Raise Prices Up to 13 Percent After Profits Double
The price increases come as Disney's streaming business posts sharply higher profits, with the ad-free Disney+ plan now costing more than Netflix's equivalent tier.
Disney is raising prices for its Disney+ and Hulu streaming services by as much as 13 percent, according to a report from Ars Technica, following a period in which the company's streaming profits doubled.
The increase means the ad-free Disney+ plan is now priced higher than Netflix's comparable ad-free offering, shifting the competitive pricing landscape among major streaming services.
Streaming Profitability Grows
The price hikes come as Disney's streaming division has become an increasingly significant profit driver for the company, a turnaround from earlier years when the segment operated at a loss as it built out its subscriber base. Rising prices across the streaming industry have become a recurring trend as platforms look to boost revenue after years of subscriber growth-focused pricing.
The report does not specify exactly which subscription tiers are affected by the full 13 percent increase or when the new pricing takes effect for all customers.
Sources
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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