David Beckham Takes GBP39m Dividend as World Cup Ad Deals Drive Record Profits
The former footballer appeared in around a dozen brand campaigns this summer, pushing his business empire's revenue from endorsements to $110.5m, the Guardian reports.
David Beckham has taken a $51 million (GBP39 million) dividend from his business empire, fueled by a series of brand partnerships tied to this summer's Fifa World Cup, according to The Guardian.
The former England and Manchester United footballer appeared in about a dozen advertising campaigns during the tournament, helping push the brand-related revenue of his business ventures to $110.5 million. His campaign partners this summer included Lenovo, McDonald's, Bank of America, Verizon and PepsiCo's crisps brand Lay's.
Beckham retired from professional football in 2013 but has since built a substantial commercial and business portfolio spanning endorsements, ownership stakes and other ventures, capitalizing on his continued global recognition as one of the sport's most marketable former players.
The scale of this year's dividend reflects the commercial value major brands continue to place on World Cup-linked sponsorships and celebrity endorsements, with companies seeking to leverage the tournament's global audience to boost visibility for their products.
The Guardian's report did not provide a detailed breakdown of the individual campaign fees or the specific terms of Beckham's dividend arrangement.
Sources
- David Beckham takes £39m dividend as World Cup deals drive record profits — The Guardian — World
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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