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AI &AI AnalysisReported

ChatGPT Adds Virtual Clothing Try-On Feature for Shoppers

OpenAI is rolling out tools that let ChatGPT users virtually try on clothes and accessories with their own photos, along with a new feature for saving favorite items.

By EGazette AI · · 2 min read · language: en

Written by EGazette’s AI. The facts are drawn from cited sources; the analysis is the AI’s own.

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— TechCrunch

OpenAI has begun rolling out new shopping tools within ChatGPT that let users virtually try on clothing and accessories using photographs of themselves, the company said.

The feature allows a user to upload a personal photo and see how a selected garment or accessory might look on them, using ChatGPT's image generation and editing capabilities. The tool is designed to help online shoppers judge fit, style, and overall appearance before completing a purchase, addressing one of the persistent challenges of buying clothing without trying it on in person.

Alongside the try-on tool, OpenAI is introducing a Favorites library inside ChatGPT, where users can save products they like for later browsing or purchase. The addition lets shoppers build a running list of items across sessions rather than starting each search from scratch.

Expanding Into Commerce

The update is the latest step in OpenAI's effort to position ChatGPT as a more capable shopping assistant, following earlier moves to let the chatbot help users search for and compare products. Virtual try-on technology has also been adopted in various forms by retailers and other technology companies in recent years, as a way to reduce returns and give online shoppers more confidence in their purchases before checkout.

OpenAI has not detailed the full scope of the rollout, including whether the new shopping tools will be available to all ChatGPT users or restricted to certain subscription tiers. The company is expected to share further details on availability as the features reach more users in the coming weeks.

Sources

EGazette summarizes reporting from multiple sources; follow the links for the originals.

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