Brit Awards' move to Manchester boosted local economy by £5m, study finds

The Brit Awards' relocation to Manchester generated an estimated £5 million boost to the city's local economy, according to a new study examining the impact of the ceremony's move outside London for the first time in its history.

Greater Manchester mayor Bev Craig described the awards' arrival in the city as a "massive moment", pointing to the economic benefits as evidence that major national cultural events can succeed outside the capital. The study's findings are likely to be cited by regional leaders seeking further investment in cultural infrastructure outside London.

The economic impact assessment reportedly accounted for factors such as hotel occupancy, hospitality spending and visitor numbers during the event, which drew attendees and media attention to the city. Organisers and local officials have pointed to the figures as validation of efforts to position Manchester as a venue capable of hosting events of national significance.

The Brit Awards, one of the music industry's most prominent annual ceremonies, has traditionally been held in London, making its move to Manchester a notable departure. The relocation forms part of broader efforts across the UK to decentralise major cultural and media events away from the capital.

Local business groups have welcomed the findings, suggesting the event's economic footprint could support arguments for future investment in Manchester's cultural venues and hospitality sector, while city officials are expected to use the figures to support bids for further high-profile events.