Egypt Moves Against Unlicensed Medical Advertisements on Television and the Internet

Egyptian authorities are moving to pursue advertisements for unlicensed or unapproved medicines broadcast on television channels and internet platforms, according to a report by Sky News Arabia.

Two key bodies are involved in this campaign: Egypt's Drug Authority and the Supreme Council for Media Regulation, as part of efforts to counter what has been described as "peddlers of illusion" who promote drugs or treatments not approved by official bodies inside and outside Egypt.

The report did not specify the number of advertisements or entities targeted so far, nor did it clarify the nature of potential penalties for violations.

This move comes amid growing concerns over the spread of misleading medical advertisements across media outlets and digital platforms, which promise audiences quick or effective remedies for various health problems without scientific backing or official authorisation.

No official figures have yet been released by Egypt's Drug Authority or the Supreme Council for Media Regulation regarding the results of this campaign or its next steps.