Apple Reportedly Developing New Fitness Tracker to Rival Whoop
A new report suggests Apple may be working on a dedicated fitness tracker as part of its next generation of hardware devices.
Apple may be developing a new fitness tracker aimed at competing with Whoop, according to a report describing the device as part of the company's upcoming generation of hardware products.
The report does not specify a release timeline, pricing, or detailed feature set for the rumored device, but indicates it would represent a new category of hardware for Apple beyond its existing Apple Watch lineup, positioning the company to compete more directly with dedicated fitness-tracking devices such as those made by Whoop.
A Growing Wearables Market
Whoop has built a following among fitness enthusiasts and athletes with a subscription-based tracker that lacks a traditional screen, focusing instead on recovery, strain, and sleep metrics delivered through a companion app. A dedicated Apple entry into this space would mark a departure from the company's screen-centric approach with the Apple Watch.
Apple has not confirmed the existence of the device or commented on the report. Details about how such a tracker might be positioned alongside the Apple Watch, including pricing and whether it would require a subscription similar to Whoop's model, remain unknown.
The wearables market has grown increasingly competitive in recent years, with multiple companies expanding into fitness and health tracking devices aimed at different segments of consumers, from casual users to serious athletes. Any move by Apple into this specific niche would add a significant new competitor to that space.
Further details are expected to emerge closer to any official announcement from Apple, should the report prove accurate.
Sources
EGazette summarizes reporting from multiple sources; follow the links for the originals.
Comments
Loading comments…
Related articles
Apple Pressed to Explain Role of Trump Administration in ICE-Tracking App Removals
A lawmaker has rejected Apple's explanation for removing apps that tracked ICE activity, calling the justification unconstitutional.
CNBC's Investing Club Says Apple's Direction Under John Ternus Is Becoming Clearer
A new commentary from CNBC's Investing Club says the strategic vision of Apple's John Ternus is starting to take shape, and the newsletter views the emerging direction favorably.
Apple worked with Trump admin to remove ICE-tracking apps, lawmaker states
A report from Ars Technica sets out the main available details, with claims kept attributed to their sources.
Apple’s new CEO could change when it unveils phones and laptops
A report from The Verge sets out the main available details, with claims kept attributed to their sources.
OpenAI Says It Will 'Pace the Frontier' When Safety Demands It, CFO Friar Says
At OpenAI's DevDay 2026, the company signaled it would slow its development pace if safety concerns required it, as CEO Sam Altman delivered the event's keynote.
Trump Says Tech Leaders Signed 'Morally Binding' AI Agreement
President Trump said he and technology executives signed an agreement on artificial intelligence he described as morally binding, amid intensifying calls for AI regulation.