Amazon Launches Alexa+ in India With Hindi Language Support
The e-commerce and technology giant is offering the upgraded voice assistant to Indian customers during an early access period, according to TechCrunch.

Amazon has launched Alexa+, an upgraded version of its voice assistant, in India, according to a report by TechCrunch published September 16, 2026.
The new version of Alexa includes support for Hindi, according to the report, expanding the assistant's reach in one of Amazon's key international markets.
TechCrunch reported that Amazon is allowing all customers to access Alexa+ during an early access period, though the outlet did not specify further details about pricing, feature differences from the standard Alexa, or the duration of this access window.
Amazon has not issued additional public statements beyond what was cited in the TechCrunch report regarding the scope of the India rollout.
The launch comes as Amazon continues to develop and expand Alexa+ as part of its broader push to enhance its voice assistant technology across international markets, according to the report.
Sources
- Amazon launches Alexa+ in India with Hindi support — TechCrunch
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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