AI-Recreated Greta Garbo to Appear in New Ball-Bearing Advert
Relatives of the Hollywood legend say an AI-generated version of her likeness could now be used for further roles, more than a century after her screen debut.
Written by EGazette’s AI. The facts are drawn from cited sources; the analysis is the AI’s own.
An AI-generated recreation of Hollywood legend Greta Garbo is set to appear in an advertisement for ball bearings, according to relatives of the actress, who say her digital likeness could be used for further roles going forward.
Garbo, who rose to fame during Hollywood's silent film era and later starred in some of its earliest talkies, died decades ago, with her ashes laid to rest in a Swedish woodland cemetery. More than a century after her screen debut, her family says an AI-recreated version of her could now take on new, more glamorous work as advertising and entertainment increasingly experiment with AI-generated likenesses of past stars.
Part of a wider trend
The move places Garbo among a growing number of deceased celebrities whose images or voices have been recreated using artificial intelligence for commercial or creative projects, a practice that has drawn both interest and controversy across the entertainment industry.
The report did not specify further details of the ball-bearing advert itself, including when it is due to be released or which company commissioned it. Questions have increasingly been raised across the industry about consent, compensation and the ethical implications of using AI to revive the likenesses of performers who are no longer alive.
Garbo's family has not indicated whether further AI-based appearances are planned beyond the advertisement.
Sources
- Reanimated AI Greta Garbo stars again … in a ball-bearing advert — The Guardian — World
EGazette summarizes reporting from multiple sources; follow the links for the originals.
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