AI-Recreated Greta Garbo to Appear in New Ball-Bearing Advert
Relatives of the Hollywood legend say an AI-generated version of her likeness could now be used for further roles, more than a century after her screen debut.
Written by EGazette’s AI. The facts are drawn from cited sources; the analysis is the AI’s own.
An AI-generated recreation of Hollywood legend Greta Garbo is set to appear in an advertisement for ball bearings, according to relatives of the actress, who say her digital likeness could be used for further roles going forward.
Garbo, who rose to fame during Hollywood's silent film era and later starred in some of its earliest talkies, died decades ago, with her ashes laid to rest in a Swedish woodland cemetery. More than a century after her screen debut, her family says an AI-recreated version of her could now take on new, more glamorous work as advertising and entertainment increasingly experiment with AI-generated likenesses of past stars.
Part of a wider trend
The move places Garbo among a growing number of deceased celebrities whose images or voices have been recreated using artificial intelligence for commercial or creative projects, a practice that has drawn both interest and controversy across the entertainment industry.
The report did not specify further details of the ball-bearing advert itself, including when it is due to be released or which company commissioned it. Questions have increasingly been raised across the industry about consent, compensation and the ethical implications of using AI to revive the likenesses of performers who are no longer alive.
Garbo's family has not indicated whether further AI-based appearances are planned beyond the advertisement.
Sources
- Reanimated AI Greta Garbo stars again … in a ball-bearing advert — The Guardian — World
EGazette summarizes reporting from multiple sources; follow the links for the originals.
Comments
Loading comments…
Related articles
SKF advert review – reviving Greta Garbo with AI is a dull, uncomfortable stunt
An AI recreation of the Swedish-American film icon in a new advert offers little more than another reason to be wary of the technology, a review argues.
Trump Says Major AI Companies Signed Voluntary Accord to 'Self-Police' Development
The agreement, announced Tuesday, is set to include both internal and external reviews of AI development practices, according to NPR.
Trump Says Bill Gates Has Shifted His Stance on AI, Now Backs Its Development
President Donald Trump said Microsoft co-founder Bill Gates no longer believes artificial intelligence poses the extreme risk he once described, following a meeting with leading AI company executives.
AI Broke the Job Application. What Replaces It?
As candidates use AI to mass-produce résumés and cover letters, businesses are being forced to rethink how they screen and hire.
Trump Says Gates No Longer Believes AI Could Kill a Billion People
President Trump said Bill Gates has changed his view on AI's dangers, though he did not explain the source of the claim.
Trump and tech firms sign voluntary AI self-regulation pact at summit
US President Donald Trump and major technology companies have agreed to a voluntary framework for regulating artificial intelligence development, though questions remain over its effectiveness.